![]() ![]() These are features that make these files extremely portable. The GIF format supports up to 8 bits per pixel and images of up to 256 colors. It’s still in use today and quite popular, due to the fact that they increase the overall CTR of a marketing or advertising campaign. Due to its wide portability and support, it became shortly a widespread format for sharing images and short video clips. It was developed 30 years ago by CompuServe. GIF stands for Graphics Interchange Format. Each of them may benefit from GIF email marketing and I will try to explain why. These options are interconnected and most of the time, they are being used simultaneously. There are three main ways in which you can market your business via email: In fact, the email is the oldest and still, one of the most effective channels for content distribution, and this article will focus on it, more precisely, on answering specific question marketers deal with when working on email marketing: „how to add a GIF to an email?” ![]() As a marketer, you can write a blog, set up a banner advertising campaign, create and publish brochures, or send newsletters via email. There are many channels suitable for content distribution in a marketing campaign, each of them presenting its own benefits.
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